• Tri-component multi-layer construction for spectacular all-around spin performance
• HPF 1000 SpeedMantle
• Blazing ball speed for tremendous distance
• Combustible core compound stores and releases energy with explosive power, yet feels soft
• Fast, firm, thin and durable cover
• Quick cover-to-mantle energy transfer promotes faster ball-speed
• Orbicular dimple design knifes through the wind on a smooth and stable line
• Line-holding control and accuracy in windy conditions

Press Release:CARLSBAD, Calif. (November 21, 2006)

Maxfli® Golf, a brand of the TaylorMade-adidas Golf Company, has introduced a remarkable new three-piece golf ball called Maxfli Fire™. It is designed to combine blazing ball speed for exceptional distance with soft feel and outstanding greenside performance. Yet Maxfli Fire offers fantastic value because it's priced like a two-piece ball, with a manufacturer's suggested retail price of just $20 per dozen – about five dollars less than most competitive three-piece balls.

Maxfli Fire was created for golfers who think of themselves as mavericks, unafraid to deviate from the mainstream. In fact, they prefer to be different. They follow their hearts, not the crowd, and happily choose products with personality and energy over the staid and traditional – though not at the expense of performance.

What makes Maxfli Fire special (besides its great price) is its HPF 1000 SpeedMantle®, which works with the high-energy core to elevate the COR all the way up to .815. High COR equals blazing ball speed, which promotes tremendous distance. Testing proves that SpeedMantle is 7% faster than the mantle materials used in most competitive balls, yet it feels 24% softer.

Besides excellent speed, distance and feel, Maxfli Fire's multi-layer construction promotes tremendous spin performance. Its three layers work together to reduce spin off the driver and flatter-faced clubs to promote increased distance. However, the spin-rate increases dramatically with the middle-irons and peaks with the short-irons, resulting in terrific shot-stopping power on approach shots. Maxfli Fire also features an orange alignment stamp that's shaped like flame; a super-cool touch that will have players nodding their heads and smiling.

The thin-yet-durable Surlyn® cover (one of the thinnest among competitive models) contributes to this ball's great feel and also makes it easy to access and activate the power of the SpeedMantle, even for players with slow swing speeds.

That's what makes Maxfli Fire perfect for the rebel crowd. It offers terrific, multi-layer performance in terms of distance, feel and spin; it's got a cool logo and cool packaging, and best of all it's priced like a two-piece ball.